In poultry market, branding of shop helpsAugust 12, 2013
For Coimbatore-based Suguna group, the growing market for chicken in the country has opened up opportunities across the poultry sector. During the last three decades, Suguna has built its capacities across the entire poultry vertical — from feed to processed and packed chicken.
Asian Poultry Personality of 2011March 9, 2011
Our beloved JMD Mr.G.B.Sundararajan has been conferred with “Asian Poultry Personality of 2011” award by International Poultry production and VIV Asia at the Opening ceremony of VIV Asia on 9th March-2011 at Bangkok
SUGUNA - An International BrandMarch 4, 2011
VIV organizers have placed Suguna Brand with other International brands like KFC, McDonalds, Betagro in VIV Asia Magazine. It shows, Suguna is raising the bar in the Indian Poultry Industry as well as it is par with the International standards and universally accepted.
Sale of processed chicken growsJanuary 27, 2011
Change is happening everywhere. No exception for the poultry industry. In the developed countries above 90% consumption is processed and packed meat, whereas in India, the chicken consumption pattern was based on ‘live bird market’ and the share is 95%.
Fine FeathersOutlook Business Magazine > January 22, 2011> Page: 90
Poultry farming has caught on like wildfire. Can Suguna break the mould and forge ahead?
Poultry Needs Technology changesDecember 16 - 31, 2010
Poultry Needs Technology changes, Coimbatore based Suguna Poultry Farm Limited, part of the Suguna Group, has a turnover of Rs. 3,200 crore. With a fully integrated operation of broiler and layer farming with its own state-of-the-art hatcheries, feed mills, processing plant and vaccine plant and exports.
MD bags "Entrepreneur of the year – 2010" AwardChennai, December 24, 2010
TiE Chennai, part of The Indus Entrepreneurs, awarded the "Entrepreneur of the Year" honour to B Soundararajan, Managing Director, Suguna Poultry Farm Limited.
Suguna Sets eyes on 100 MarkWednesday, June 30, 2010
Suguna Group, a coimbatore-based Broiler company, plans to take its store count to 100 by the end of this fiscal. According to company officials, ‘Suguna daily fressh’ stores will be opened via franchise route and will be set up mostly in Chennai and Bengaluru. Presently, the company has 45 ‘Suguna daily fressh’ stores. Suguna Group, which was established in 1990, started its journey as a small poultry farm at Udumalpet. Now the company has presence in 11 states of the country. The company covers 85 per cent of the chicken consumption area in the country.
Suguna Daily Fressh Launches Edapally Store in KeralaKerala, Thursday, October 30, 2008
Suguna Poultry, India’s largest broiler enterprise with a Rs. 2030 crore turnover, launched its Edapally store, a franchise of Suguna Daily Fressh chain of of quality chicken retail stores. Suguna Daily Fressh already operates 3 stores at Trissur, Angamaly and Ernakulam. Spread across 250 square feet, the stores retail fresh hygienic nutritious and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four varieties of value added eggs), sausages and salami.
Suguna Daily Fressh success with food retail Suguna to expand its operations now.Thursday, October 30, 2008
Suguna Group, India’s largest poultry enterprise, launched its first outlet of a chain of quality chicken retail stores in Kerala under the brand name Suguna Daily Fressh at Erode this week. Spread across 250 square feet, the store retails fresh hygienic nutritious and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four varieties of value added eggs), sausages and salami. This brings the total to 27 stores including Tamil Nadu and Kerala.
Suguna’s vision of Energising Rural India has set an example to the corporate world enriching lives of many farmer families in India.
Suguna has created successful brands that reach the consumer in many formats. Well recognized for its quality Suguna’s brands are fast becoming a favorite of many Indian households.
Through backward and forward integration, from owning grandparent, parent and breeder farms, to state of the art hatcheries and feed mills, Suguna ensures its farmers get the best quality chicks, medicine and feed.
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