Research & Development (R&D) is a continuous improvement process to enrich quality of the output. Suguna firmly believes in this process and devotes significant effort towards R&D initiatives.
Suguna’s R&D initiatives are driven by highly qualified and experienced poultry experts including nutritionists and veterinarians. These initiatives over time have helped establish Standard Operating Procedures (SOP) and Good Manufacturing Practice (GMP) which are strictly followed at all Suguna facilities and contract farms.
The R&D team focuses on the areas of environment, birds’ diet, disease management, the overall health and development of the birds. The R&D team is always looking at bringing efficiency through effective water sanitation, temperature, ventilation, lighting and litter / floor management. Since feed and nutrition are important factors, the team constantly aims at devising feed formulation for a healthy feed conversion ratio (FCR). The team also works to identify newer ingredients using natural agro based products. Disease management is another area where the team pays attention to prevent outbreaks. By closely monitoring and reviewing bird performance, the team helps identify vulnerabilities and define programs to control them. The R&D team assures the farmers quality output and support through innovative and practical solutions based on scientific poultry management. Through activities by its central monitoring unit that include field trips, 180 trials everyday and 24 x 7 x 365 support services.
The proficiency of Suguna’s R&D team can be seen in its active collaboration with leading veterinary institutions and university partnerships.
Suguna has created successful brands that reach the consumer in many formats. Well recognized for its quality Suguna’s brands are fast becoming a favorite of many Indian households.
Through backward and forward integration, from owning grandparent, parent and breeder farms, to state of the art hatcheries and feed mills, Suguna ensures its farmers get the best quality chicks, medicine and feed.
Suguna’s products are accepted as a standard of quality by institutional customers. Get to Know our institutional clients.
Suguna has an exceptional track record of exporting frozen chicken to 8 countries including Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan.