Egg being an excellent source of proteins is fast becoming a favorite among urban Indians. India, today is the fourth largest egg producer in the world. The layer segment in India is all set to grow and is currently estimated at Rs. 10,000 crores (INR 100 billion). According to the Ministry of Agriculture, India’s egg production is estimated at 47.3 billion eggs per annum.

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Overview

Layer Industry in India

Egg being an excellent source of proteins is fast becoming a favorite among urban Indians. India, today is the fourth largest egg producer in the world. The layer segment in India is all set to grow and is currently estimated at Rs. 10,000 crores (INR 100 billion). According to the Ministry of Agriculture, India’s egg production is estimated at 47.3 billion eggs per annum.

Today, with more and more ‘eggitarians’ on the rise, egg consumption is growing at 8% - 10% annually.

Opportunities for Layer Farming in India

The overall global demand for eggs is growing, more in India. With rapidly changing lifestyles, affluent culture, and a conscious need for general wellness, Indian consumers are now opting for a more protein-rich diet. The changing trends are definitely a boon for the layer sector in India.

Today, India’s per capita egg consumption is at 41 eggs per annum. Over the last couple of years, the per capita consumption of eggs has increased at an aggregate of 4% with a majority consumption recorded in the urban areas. Efforts to promote egg consumption are in place by layer farming community in India to achieve 180 eggs per annum in the coming years. Keeping this target in mind, the requirement for production is estimated at 18,000 crores (180 billion) eggs, while the current rate is capable of achieving only 46.2 billion eggs. This provides for a huge opportunity to tap into. With rapid urbanization, and increasing demand from the present 250 million economically strong, consumer market base (which is likely to go up to 350 million by year 2010), the future is only bright for the layer sector in India. It is estimated that, at present, Indian Poultry Industry contribution to the GDP is about Rupees 80 billion which is likely to reach Rupees 500 billion by the Year 2010.

Affluent lifestyles and rapid development in the retail and food service industries is expected to fuel the growth as targeted by The National Committee on Human Nutrition in India. Adding to this is the health conscious Indian shifting from a carbohydrate to a protein-rich diet.

In addition, the Indian consumers’ preference is increasing for clean, safe, hygienic nutritious and properly packed, labeled and presentable food products including eggs. Introduction of modern state of-the-art  technology in processing, packaging, labeling, preservation of eggs is required to improve “quality" for domestic and export markets. With economic liberalization and free trade under WTO, the domestic products have to maintain "quality" to face the stiff competition from imported foreign poultry food products. Also, the demand for branded or specialty eggs is fast growing at an estimated rate of 40 – 50% per annum. Branded or specialty eggs offer innovative products to the consumer. These range from eggs that are low in cholesterol, to those fortified with vitamins, protein, iron and other everyday essential nutrients. This category is growing steadily in large cities with a huge potential consumer base.

Are you ready to capitalize on this growth phenomenon in the Indian layer industry? Now, be part of Suguna’s family of over 20,000 successful farmers and benefit from this opportunity.

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