Welcome to India’s largest poultry enterprise! On the heels of its 25th anniversary, Suguna has gone from strength to strength to become a Rs. 4800 crore company…
Welcome to India’s largest poultry enterprise!Over a period of 25 years, Suguna has gone from strength to strength and has become a Rs. 4800 crore company that makes it India’s No. 1 broiler producer. Along the way, Suguna’s pioneering efforts in contract farming helped create thousands of rural entrepreneurs who share the growth successfully. "Poultry Integration" introduced and pioneered by Suguna in the country has energized the livelihoods of farmers in rural India.
Suguna ranks among the top ten poultry companies worldwide. With operations in 16 states across India, it offers a range of poultry products and services. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen chicken. With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets.
Today, the company’s brand Suguna Chicken is a household name in India. With its Suguna Daily Fressh outlets, Suguna Home Bites, Suguna Anytime processed chicken and four varieties of specialty Suguna value added eggs, Suguna is the undisputed leader in poultry products. Suguna Home Bites being the latest in its product range is a new category of home meal replacements (HMR).
HistoryChairman Mr. B.Soundararajan and Managing Director Mr. G.B.Sundararajan saw potential in growing the Indian Poultry Industry through integration, which later came to be known as Contract Farming. This led Suguna Poultry to pioneer contract farming in India.
In 1986, Mr. B.Soundararajan and Mr. G.B.Sundararajan set up a poultry farm with 200 layer birds at Udumalpet. During 1989 - 90, when chicken prices crashed because of an over-supply of birds in the local market, Suguna saw an opportunity for business growth by helping the poultry farmers who had bought feed and medicines on credit and could not clear their dues. To help them recover their money, these visionaries began to provide feed and health support to indebted farmers in return for the end product - eggs. The success of this exercise gave birth to the Suguna Integration Model.
The poultry integration model has set a win-win situation for both the farmer and the integrator. Farmers are provided with day-old chicks, feed and health support. Performance is monitored on a daily basis with Suguna field staff visiting the farms to check on the health of the birds, feed intake, growth and mortality levels. In six weeks time, the birds are weighed and are ready to be sold by Suguna. Farmers are paid a handsome growing charge for the birds at the end of this period. Thus, Suguna takes this success model to the next level vision of energising rural India benefiting the country, farmer and the company.
A constant and relentless drive has taken the company's growth and expansion which covers over 20,000 farmers from 8,000 villages in 16 Indian states. Impressed by the model and its success, Suguna receives invitations from many state governments to set up its operations. Many investors and delegates from across borders visit Suguna’s facilities to study this model and later adopt in their own countries.
With mastery and success in contract farming, Suguna has shaped the poultry industry to its current position in India.
Suguna’s R&D initiatives are driven by highly qualified and experienced poultry experts including nutritionists and veterinarians. These initiatives over time have helped establish Standard Operating Procedures (SOP) and Good Manufacturing Practice (GMP)
An environment that encourages independent thinking and continuous learning, Suguna’s people practices allow every individual contribute to the growth of the organization and the poultry industry
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Suguna has created successful brands that reach the consumer in many formats. Well recognized for its quality Suguna’s brands are fast becoming a favorite of many Indian households.