Suguna Poultry Farm Limited is the brain child of Mr B. Soundararajan, Managing Director and Mr. G.B.Sundararajan, Joint Managing Director, two entrepreneurs and visionaries in the poultry industry…
Suguna Poultry Farm Limited is the brainchild of Mr B. Soundararajan, Chairman and Mr. G.B.Sundararajan, Managing Director, two entrepreneurs and visionaries in the poultry industry. The brothers foresaw the potential to grow the Indian Poultry Industry through Integration now known as Contract Farming.
A concept successful in many developed countries such as USA and Europe, contract farming failed in India until it was re-introduced by the brothers. Under their able leadership this industry has an enviable position in the business circles today.
The two brothers, hailing from a village and born in a teacher’s family have reached the business zenith with a zeal to excel. Their management has made a mark in the corporate arena by continuously improving industry standards and professionalism.
Today, with a revenue of Rs. 4200 crores, Suguna holds the number one position in the Indian broiler industry and ranks among the top ten poultry companies in the world. Suguna's leadership can be seen in not just market share but also in innovation, research and development, and even technology. All thanks to professional management practices backed by the industry's best Human Resources, IT Systems, and advanced processes.
Suguna’s R&D initiatives are driven by highly qualified and experienced poultry experts including nutritionists and veterinarians. These initiatives over time have helped establish Standard Operating Procedures (SOP) and Good Manufacturing Practice (GMP)
An environment that encourages independent thinking and continuous learning, Suguna’s people practices allow every individual contribute to the growth of the organization and the poultry industry
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Suguna has created successful brands that reach the consumer in many formats. Well recognized for its quality Suguna’s brands are fast becoming a favorite of many Indian households.